Why Social Media Matters for Construction
Construction decisions are trust decisions. Clients need to see your work quality and professionalism before committing. Social media builds that trust at scale—every project can reach thousands of potential clients.
How Fanbeam helps construction companies
Project Showcasing
Schedule portfolio highlights and completed project features. Systematic posting ensures all work gets visibility.
Progress Documentation
Share project progress updates on schedule. Keep clients engaged and attract future work.
Multi-Platform Presence
Reach commercial clients on LinkedIn and residential on Facebook from one dashboard.
Team Content
Schedule team spotlights and job site culture content. Attract talent and build employer brand.
Video Content
Schedule transformation videos and project walkthroughs. Show your process and quality.
Consistent Posting
Maintain presence even during busy project phases. Scheduled content keeps marketing active.
Sample Weekly Content Calendar
A week in your construction content calendar
Content Ideas for Construction
Project Content
- Completed project showcases
- Before/after transformations
- Progress photo series
- Time-lapse construction
- Detail and craftsmanship shots
Expertise Demonstration
- Process explanations
- Problem-solving stories
- Technical knowledge sharing
- Code and compliance content
- Equipment and method features
Team and Culture
- Crew spotlights
- Safety practices
- Training and development
- Team celebrations
- Career opportunity posts
Client Relations
- Testimonials and reviews
- Client handover moments
- Long-term relationship features
- Referral appreciation
- Case study content
Professional
- 15 social channels
- Unlimited scheduled posts
- Advanced analytics
- Team collaboration (5 members)
- AI content suggestions