Why Social Media Matters for Hotels
Travelers research destinations on social media before they book. Your content shapes their expectations and inspires their dreams. Strategic posting turns scrollers into guests and guests into repeat visitors and advocates.
How Fanbeam helps hotels
Property Showcasing
Schedule tours of rooms, amenities, and spaces. Give potential guests a comprehensive view of your property.
Seasonal Campaigns
Plan seasonal content in advance. Build anticipation for holiday packages and special experiences.
UGC Management
Curate and schedule user-generated content. Turn guest photos into your best marketing.
Multi-Platform Reach
Reach travelers on Instagram, TikTok, Pinterest, and Facebook from one dashboard.
Local Area Content
Schedule destination guides and local recommendations. Position your hotel as the local expert.
Review Response
Track and respond to comments across platforms. Manage your reputation efficiently.
Sample Weekly Content Calendar
A week in your hotel content calendar
Content Ideas for Hotels
Property Content
- Room and suite tours
- Amenity showcases
- Restaurant and dining
- Spa and wellness
- Pool and recreation
Guest Experience
- User-generated content reposts
- Guest testimonials
- Arrival experience
- Special occasion celebrations
- Loyalty program features
Destination Content
- Local attraction guides
- Restaurant recommendations
- Hidden gem discoveries
- Seasonal activities
- Event calendar highlights
Promotional Content
- Package announcements
- Seasonal offers
- Last-minute deals
- Holiday specials
- Loyalty rewards
Business
- 30 social channels
- Unlimited scheduled posts
- Enterprise analytics
- Unlimited team members
- Priority support
- Custom workflows