How to Schedule LinkedIn Posts in 2025

LinkedIn has become the most important platform for professional networking, thought leadership, and B2B marketing. But maintaining a consistent presence while managing your actual job is challenging. Scheduling your LinkedIn posts in advance solves this problem.

LinkedIn scheduling offers key benefits for professionals:

• Professional Presence: Post consistently without interrupting your workday
• Strategic Timing: Publish when your network is most active, not when you remember to post
• Content Quality: Plan and refine posts instead of rushing last-minute content
• Work-Life Balance: No more posting during lunch breaks or after hours

Step 1: Connect Your LinkedIn Account

In Fanbeam, go to Channels and click Connect Channel. Select LinkedIn and authorize access. You can connect both personal profiles and LinkedIn Company Pages.

Step 2: Choose Your Account Type

Fanbeam supports scheduling for:

• Personal Profiles: Ideal for thought leadership and personal branding
• Company Pages: Perfect for brand marketing and company updates

Each has different content strategies, so consider which account type serves your goals.

Step 3: Create Your Post

In the composer, select LinkedIn and write your post. LinkedIn supports:

• Text posts (up to 3,000 characters)
• Single images
• Multiple images (carousel posts)
• Videos (up to 10 minutes)
• Documents (PDFs for carousel-style content)

Step 4: Add Media (Optional)

Visual content performs significantly better on LinkedIn. Add:

• Images (1200 x 627 pixels recommended)
• Videos (square or vertical formats work well)
• PDFs (great for multi-page guides and carousels)

Step 5: Schedule Your Post

Click the calendar icon and select your publish time. LinkedIn has distinct peak hours compared to other platforms, so timing matters.

LinkedIn's audience is primarily professionals checking during work hours:

Optimal Posting Times:

• Tuesday-Thursday: 8-10 AM, 12 PM, 5-6 PM
• Best Days: Tuesday, Wednesday, Thursday
• Avoid: Weekends (significantly lower engagement)

The logic is simple: professionals check LinkedIn before work, during lunch, and during their commute home.

Text-Only Posts

Surprisingly, text-only posts often outperform image posts on LinkedIn. The algorithm favors content that keeps users on the platform. Effective text posts include:

• Personal stories and lessons learned
• Industry insights and hot takes
• Tips and actionable advice
• Thought-provoking questions

Document Posts (Carousels)

PDF carousels are incredibly popular on LinkedIn. Create:

• Step-by-step guides
• Lists of tips or resources
• Visual frameworks
• Before/after transformations

Native Video

LinkedIn prioritizes native video over external links. Keep videos:

• Under 2 minutes for optimal completion rates
• Captioned (most watch without sound)
• Valuable within the first 3 seconds

LinkedIn rewards consistency but not spam. The recommended frequency:

• Minimum: 2-3 posts per week
• Ideal: 1 post per day (weekdays)
• Maximum: 2 posts per day

Posting more than once daily can actually reduce your reach per post.

The Weekly Planning Method

Monday: Review industry news and plan the week's topics

Tuesday-Thursday: Create and schedule posts for the following week

Friday: Engage with others' content and respond to comments

Content Categories to Rotate

Mix these content types for variety:

1. 1
   Thought Leadership: Your unique perspectives on industry topics
2. 2
   Educational: Tips, how-tos, and guides
3. 3
   Personal Stories: Lessons from your career journey
4. 4
   Engagement Posts: Questions and polls to drive conversation
5. 5
   Promotional: Company updates and product announcements (sparingly)

Hook in the First Line

LinkedIn shows only the first 2-3 lines before "see more." Make them count:

• Start with a bold statement
• Ask a provocative question
• Share a surprising statistic
• Open with a personal story hook

Use Line Breaks

Dense paragraphs are skipped. Use short paragraphs and line breaks to improve readability on mobile.

Include a Call-to-Action

End posts with engagement drivers:

• "Agree or disagree?"
• "What's your experience?"
• "Share in the comments"
• "Tag someone who needs to see this"

Engage After Posting

LinkedIn's algorithm rewards engagement in the first hour. After posting:

• Respond to every comment
• Like thoughtful responses
• Ask follow-up questions
• Share to relevant groups

Track these metrics for scheduled posts:

• Impressions: How many people saw your post
• Engagement Rate: (Reactions + Comments + Shares) / Impressions
• Profile Views: Did your post drive people to learn more about you?
• Connection Requests: Are you attracting the right audience?
• Message Requests: Is your content driving business conversations?

Ready to build a powerful LinkedIn presence? Fanbeam makes it easy to schedule LinkedIn posts in advance, so you can maintain consistency without sacrificing your workday.

Start your free trial and schedule your first LinkedIn post today.