How to Schedule Twitter/X Threads in 2025

Twitter/X threads are one of the most powerful content formats on the platform. A well-crafted thread can go viral, establish your expertise, and drive thousands of followers. But writing and posting threads manually is time-consuming. Scheduling threads in advance lets you batch create this high-impact content.

Threads outperform single tweets because:

• Longer Format: Share complete ideas without character limits
• Algorithm Boost: Threads get more engagement, signaling quality to the algorithm
• Saved Value: People bookmark threads for later reference
• Authority Building: Position yourself as an expert on a topic
• Repurposing: Threads can become blog posts, newsletters, or videos

Step 1: Connect Your X Account

In Fanbeam, navigate to Channels and click Connect Channel. Select X (Twitter) and authorize access. You'll be redirected to X to grant permissions.

Step 2: Create Your Thread

In the composer, select X as your platform. Fanbeam's thread composer lets you:

• Write multiple tweets that will publish as a connected thread
• Add images or videos to individual tweets
• Preview the entire thread before scheduling
• Rearrange tweets by dragging and dropping

Step 3: Structure Your Thread

A great thread follows this structure:

Tweet 1 (Hook): Grab attention with a bold promise or intriguing question

Tweets 2-9 (Body): Deliver on your promise with valuable content

Final Tweet (CTA): Include a call-to-action (follow, retweet, reply)

Step 4: Add Media

Threads with images get 3x more engagement. Add:

• Screenshots to illustrate points
• Charts or data visualizations
• Memes or reaction images
• Original graphics or infographics

Step 5: Schedule Your Thread

Click the calendar icon and choose your publish time. The entire thread will publish as a connected series at your scheduled time.

X engagement varies by audience, but general peak times are:

Weekdays:

• 8-10 AM (morning commute)
• 12-1 PM (lunch break)
• 5-7 PM (evening commute)

Weekends:

• 9-11 AM (relaxed scrolling)

Threads perform best Tuesday through Thursday. Monday mornings and Friday afternoons tend to underperform.

Craft an Irresistible Hook

Your first tweet determines whether people read the rest. Effective hooks:

• Make a bold claim: "I've grown 100K followers in 6 months. Here's the exact playbook:"
• Share results: "This one change 10x'd my engagement rate:"
• Promise value: "Everything I know about X in one thread:"
• Create curiosity: "Nobody talks about this, but it changed everything:"

One Idea Per Tweet

Each tweet should contain a single, clear point. Don't cram multiple ideas into one tweet—let them breathe.

Use Numbers and Structure

Numbered lists are easy to follow and get more saves:

"1/ Hook

2/ First point

3/ Second point

..."

Include Examples

Abstract advice is forgettable. Concrete examples stick:

Bad: "Write good hooks"

Good: "Write hooks that create curiosity gaps. Example: 'The biggest mistake I see in cold emails? It's not what you think.'"

End With a Strong CTA

Your final tweet should drive action:

• "If this helped, follow me for more [topic]"
• "RT the first tweet to share with others"
• "What would you add? Reply below"
• "Bookmark this thread for later"

Listicles

• "10 tools every [profession] needs"
• "7 mistakes killing your [goal]"
• "15 lessons from [experience]"

How-To Guides

• "How to [achieve result] in [timeframe]"
• "Step-by-step guide to [process]"
• "The complete beginner's guide to [topic]"

Frameworks

• "The [name] framework for [result]"
• "How I structure my [process]"
• "My system for [achieving goal]"

Curations

• "Best [resources] for [audience]"
• "[Number] accounts you should follow for [topic]"
• "Top [things] I discovered this [time period]"

Personal Stories

• "How I went from [A] to [B]"
• "The [event] that changed everything"
• "What [X years] in [industry] taught me"

Batch Your Thread Creation

Instead of writing threads one at a time:

Weekly Batch Session:

1. 1
   Brainstorm 3-5 thread topics
2. 2
   Outline each thread structure
3. 3
   Write full drafts
4. 4
   Add images and formatting
5. 5
   Schedule across the week

Optimal Thread Frequency

• Minimum: 1 thread per week
• Ideal: 2-3 threads per week
• Maximum: 1 thread per day

More than one thread daily can feel spammy. Quality over quantity.

Repurpose Your Threads

After publishing, repurpose threads into:

• Blog posts
• LinkedIn articles
• Newsletter content
• YouTube scripts
• Instagram carousels

Track these metrics for your scheduled threads:

• Impressions: Total views across all tweets
• Engagement Rate: (Likes + Retweets + Replies) / Impressions
• Bookmark Rate: Higher bookmark rates indicate valuable, save-worthy content
• Follower Gain: New followers attributed to the thread
• Profile Visits: Thread-driven interest in your account

Ready to build your Twitter/X presence with consistent, high-quality threads? Fanbeam makes it easy to write, preview, and schedule threads in advance.

Start your free trial and schedule your first thread today.