How to Schedule Pinterest Pins in 2025

Pinterest is unique among social platforms—it's a visual search engine where content can drive traffic for months or even years. Unlike platforms where posts disappear in hours, a well-optimized pin can continuously bring visitors to your site. Scheduling pins helps you maintain the consistent activity Pinterest's algorithm rewards.

Scheduling Pinterest content offers distinct advantages:

• Evergreen Traffic: Pins have a much longer lifespan than other social content
• SEO Benefits: Consistent pinning improves your Pinterest search visibility
• Time Efficiency: Batch create and schedule a month of content in one session
• Optimal Timing: Publish when your audience is active, automatically
• Strategic Planning: Plan seasonal content months in advance

Step 1: Connect Your Pinterest Account

In Fanbeam, navigate to Channels and click Connect Channel. Select Pinterest and authorize access. You'll need a Pinterest Business account to use scheduling features.

Note: If you have a personal account, you can easily convert it to a Business account for free in Pinterest settings.

Step 2: Create Your Pin

In the composer, select Pinterest and upload your image or video. Pinterest supports:

Image Pins:

• Aspect ratio: 2:3 recommended (1000 x 1500 pixels)
• Format: JPG or PNG
• Size: Up to 20MB

Video Pins:

• Aspect ratio: 1:1, 2:3, or 9:16
• Length: 4 seconds to 15 minutes
• Format: MP4, MOV, M4V
• Size: Up to 2GB

Idea Pins (Multi-page):

• Up to 20 pages
• Mix of images and videos
• Great for tutorials and stories

Step 3: Optimize Your Pin

Pinterest is a search engine. Optimize for discovery:

Title (100 characters):

• Include your main keyword
• Make it descriptive and compelling
• Front-load important words

Description (500 characters):

• Use natural, keyword-rich language
• Include a call-to-action
• Add relevant hashtags (2-5 is optimal)

Destination Link:

• Link to relevant content on your site
• Ensure the landing page matches the pin
• Use UTM parameters for tracking

Step 4: Choose Your Board

Select the most relevant board for your pin. Board organization matters for Pinterest SEO:

• Pin to specific, niche boards first
• Wait before pinning to general boards
• Create keyword-rich board names and descriptions

Step 5: Schedule Your Pin

Click the calendar icon and select your publish date and time. Pinterest's algorithm benefits from consistent daily pinning.

Pinterest engagement patterns are unique:

Optimal Posting Times:

• Weekdays: 8-11 PM (evening browsing)
• Weekends: 8-11 PM (prime leisure time)
• Best Days: Saturday and Sunday
• Peak Seasons: Holiday planning starts months early

Seasonal Timing: Pinterest users plan ahead. Schedule seasonal content:

• Christmas pins: Start in September
• Summer content: Start in March
• Back to school: Start in June
• Valentine's Day: Start in December

High-Performing Pin Types

Tutorial/How-To Pins:

• Step-by-step guides
• Clear, numbered instructions
• Save-worthy educational content

Infographics:

• Data visualizations
• Comparison charts
• Resource compilations

Product Pins:

• Clean product photography
• Lifestyle context
• Price and availability info

Inspirational Quotes:

• On-brand typography
• Shareable messages
• Consistent visual style

Pin Design Best Practices

Visual Elements:

• Use high-quality, well-lit images
• Add text overlay for context
• Include your logo or website
• Use consistent brand colors

Text on Images:

• Keep text readable on mobile
• Use contrasting colors
• Limit to 3-5 words in main headline
• Include your value proposition

Pinterest rewards consistent activity:

• Minimum: 5 pins per day
• Ideal: 15-25 pins per day
• Maximum: 50 pins per day

Mix fresh pins (new images) with repins of your existing content.

The Monthly Pinterest Workflow

Week 1 - Content Creation:

• Design 30-50 new pin images
• Write keyword-rich descriptions
• Organize by category/board

Week 2 - Scheduling:

• Upload all pins to Fanbeam
• Schedule across the month
• Mix content types throughout each day

Week 3-4 - Optimization:

• Analyze top performers
• Create variations of successful pins
• Update underperforming descriptions

Pin Variation Strategy

For each piece of content, create multiple pins:

• Different images for the same blog post
• Various text overlays
• Different aspect ratios
• Seasonal variations

This multiplies your reach without creating new content.

Keyword Research

Pinterest has its own search algorithm. Research keywords by:

• Using Pinterest's search bar suggestions
• Checking Pinterest Trends
• Analyzing competitor pins
• Using Pinterest Analytics

On-Pin SEO

• Include keywords in pin titles
• Write keyword-rich descriptions
• Use hashtags strategically
• Add alt text to images

Board Optimization

• Create keyword-focused board names
• Write detailed board descriptions
• Organize boards by topic
• Use board sections for subcategories

Monitor these metrics for your scheduled pins:

• Impressions: How often your pins appear
• Saves: Users saving to their boards (high value)
• Outbound Clicks: Traffic to your website
• Engagement Rate: (Saves + Clicks) / Impressions
• Top Pins: Your best performing content

Focus on saves and outbound clicks—these indicate valuable traffic.

Ready to drive consistent traffic with Pinterest? Fanbeam makes it easy to schedule pins in advance, maintain daily activity, and grow your Pinterest presence.

Start your free trial and schedule your first Pinterest pins today.