How to Schedule Threads Posts in 2025

Threads, Meta's text-based conversation platform, has rapidly grown since its 2023 launch. With its connection to Instagram and focus on real-time discussions, Threads offers a unique opportunity for brands and creators. Scheduling your Threads content helps you stay active on the platform without constant manual posting.

Scheduling Threads content provides key benefits:

• Consistent Presence: Maintain activity even during busy periods
• Strategic Timing: Post when your audience is most engaged
• Cross-Platform Efficiency: Plan Threads alongside Instagram content
• Content Quality: Draft and refine posts before publishing
• Work-Life Balance: No need to post in real-time

Step 1: Connect Your Threads Account

In Fanbeam, go to Channels and click Connect Channel. Select Threads and authorize through your Instagram account. Since Threads is connected to Instagram, you'll use your Instagram credentials.

Note: You need an Instagram account to use Threads. The Threads API requires an Instagram Business or Creator account for scheduling.

Step 2: Create Your Post

In the composer, select Threads and write your content. Threads supports:

Text Posts:

• Up to 500 characters
• Links included in character count
• Line breaks for formatting

Image Posts:

• Up to 10 images per post
• JPEG and PNG formats
• Recommended: 1080 x 1350 pixels

Video Posts:

• Up to 5 minutes
• MP4 format
• Maximum 1GB file size

Carousel Posts:

• Mix of images and videos
• Up to 10 items
• Great for storytelling

Step 3: Write Engaging Content

Threads rewards conversational, authentic content:

• Start with a hook or question
• Keep it concise and punchy
• Avoid excessive hashtags (they don't work like Instagram)
• Include a clear point of view
• End with a conversation starter

Step 4: Schedule Your Post

Click the calendar icon and select your publish time. Consider Threads' audience patterns when scheduling.

Threads engagement follows similar patterns to Twitter/X:

Optimal Posting Times:

• Weekdays: 8-10 AM, 12-1 PM, 7-9 PM
• Best Days: Tuesday, Wednesday, Thursday
• Avoid: Late night (after 11 PM)

Engagement Windows:

• Morning commute: 7-9 AM
• Lunch break: 12-1 PM
• Evening wind-down: 8-10 PM

Since Threads is newer, experiment to find your audience's specific patterns.

Content Types That Work

Hot Takes and Opinions:

• Share perspectives on industry topics
• Take a stance on relevant issues
• Start debates (respectfully)

Behind-the-Scenes:

• Share work in progress
• Daily updates and routines
• Authentic moments

Questions and Polls:

• Ask for audience opinions
• Create "this or that" choices
• Encourage replies

Tips and Quick Advice:

• Bite-sized actionable tips
• Industry insights
• Life hacks and shortcuts

Conversational Updates:

• What you're working on
• Things you've learned
• Observations and musings

What Doesn't Work on Threads

• Heavy promotional content
• Excessive hashtag use
• Overly polished corporate speak
• Content that doesn't invite conversation
• Pure link sharing without context

Understanding the differences helps you create better content:

The optimal frequency for Threads:

• Minimum: 1 post per day
• Ideal: 3-5 posts per day
• Maximum: 10 posts per day

Threads rewards consistent activity. Unlike Instagram, high frequency doesn't hurt reach.

Growing Your Audience

Cross-Promote from Instagram:

• Share your Threads handle on Stories
• Mention Threads in your bio
• Repurpose Instagram content

Engage Authentically:

• Reply to other creators
• Join conversations in your niche
• Share and quote posts with added value

Be Consistent:

• Post at similar times daily
• Develop recognizable content themes
• Show up even when you're not promoting

Content Batching for Threads

Weekly Planning Session:

Monday: Review trending topics and plan the week

Tuesday-Thursday: Write and schedule daily posts

Friday: Schedule weekend content + review analytics

Content Mix:

• 40% Conversation starters
• 30% Value/tips
• 20% Personal/behind-the-scenes
• 10% Promotional

Track these metrics:

• Views: How many people saw your post
• Replies: Conversation engagement
• Reposts: Content being shared
• Likes: General appreciation
• Follower Growth: Net new followers

Focus on replies and reposts—these indicate genuine engagement.

Ready to build your presence on Threads? Fanbeam lets you schedule Threads posts in advance alongside your Instagram content, making cross-platform management effortless.

Start your free trial and schedule your first Threads post today.