Introducing the Automation Builder: Moderate Comments While You Sleep

Today we're launching the Automation Builder—a visual workflow system that lets you automate comment moderation, DM responses, and mention handling across all your social platforms.

No more checking comments every hour. No more copy-pasting the same reply to FAQ questions. No more missing important mentions while you sleep.

If you manage social media professionally, you know the grind:

• Spam never sleeps. "DM me for free followers" comments appear 24/7
• FAQs pile up. The same pricing question, dozens of times a day
• Important mentions get buried. By the time you see them, the engagement window has closed
• Moderation is reactive. You're always catching up, never ahead

We built the Automation Builder to solve these problems systematically.

Quick Rules: 60 Seconds to Your First Automation

Quick Rules are perfect for simple, common moderation tasks:

1. 1
   Pick a trigger: Comment received, Mention received, or DM received
2. 2
   Set keywords: The words or phrases to match
3. 3
   Choose an action: Hide, delete, reply, or send DM

Example: Block spam comments

Trigger: Comment received
Keywords: "DM me", "check bio", "free followers"
Action: Hide comment

That's it. Every comment containing those phrases gets hidden automatically.

Get started with Quick Rules →

Visual Workflow Builder: For Complex Logic

When you need branching paths, multiple conditions, or chained actions, use the Workflow Builder:

• Drag-and-drop canvas: Connect nodes visually
• Multiple conditions: Combine checks with AND/OR logic
• Branching paths: Different actions based on different criteria
• Chained actions: Hide a comment AND reply to it

Example: FAQ routing workflow

[Comment Received]
        ↓
[Contains "price" or "cost"?]
    ↓ Yes                   ↓ No
[Reply: Pricing info]    [Contains "support"?]
                              ↓ Yes          ↓ No
                         [Reply: Help link]  [No action]

One workflow handles your two most common question types.

Master the Workflow Builder →

Comment Moderation

DM Management

• Auto-reply to new message senders
• Send welcome messages to followers who message you
• Route messages based on content

Mention Handling

• Thank users who mention you
• Send DMs to VIP mentioners
• Track mentions for review

Automations work across 8 platforms with varying action support:

Pinterest doesn't have a comment API, so automation isn't available.

See the full platform matrix →

Personalize automated replies with dynamic content:

Hi {{author.name}}! Thanks for commenting.

Our prices start at $99—check {{post.url}} for details.

— The {{channel.name}} Team

Variables pull from the trigger context, so each reply feels personal.

Every workflow includes a Test mode:

1. 1
   Simulate triggers with sample data
2. 2
   Preview the execution path through your conditions
3. 3
   See exactly what actions would fire (without actually firing them)
4. 4
   Debug conditions that aren't matching as expected

No more deploying untested automations and hoping for the best.

Learn about testing →

Track every workflow run with full details:

• Trigger data: What event started it
• Path taken: Which conditions matched
• Actions executed: What happened (or didn't)
• Errors: Why it failed, if it did

Filter by status, workflow, platform, or date range. Export to CSV for analysis.

Monitor your automations →

1. 1
   Navigate to Automations in your dashboard
2. 2
   Start with Quick Rules for simple moderation
3. 3
   Graduate to Workflows when you need more power
4. 4
   Test everything before enabling
5. 5
   Monitor History to ensure it's working

This is just the beginning. Coming soon:

• AI-powered conditions: Detect sentiment, not just keywords
• Scheduling rules: Time-based activation (e.g., "only overnight")
• Webhook actions: Trigger external systems
• Templates: Pre-built workflows for common use cases

The Automation Builder is available now on all plans. Start your 14-day trial to build your first workflow.

Start your free trial →

Questions? Check our documentation or reach out to support.